Our Process

Step 01

Product identification

We identify products worth covering through three sources: Reddit communities where women discuss what they're actually buying and using; Amazon best seller lists in relevant categories filtered for rating, review count, and relevance; and direct observation of what brands are investing in — new products, affiliate programmes launching, increased search volume.

A product makes the list when it has a meaningful affiliate programme, genuine user discussion, a clear comparison opportunity with an existing product, and a price point that justifies the testing investment.

Step 02

Research before purchase

Before buying anything we read everything available — manufacturer claims, clinical studies cited by the brand, independent research on the underlying technology, Reddit threads, one-star reviews, and competitor positioning.

This tells us what questions the testing needs to answer. It also tells us where the brand is likely overpromising.

Step 03

Purchase and setup

Products are purchased at full retail price through standard consumer channels. We document the purchase, setup process, and out-of-box experience. First impressions are noted but not published — they change.

Step 04

Testing period

Minimum testing periods apply per category (see How We Test). During this period we track our experience systematically — daily notes, data exports where available, cross-referencing device data against subjective experience.

We don't test in ideal conditions. We test in real ones. Late nights, travel, stress, disrupted sleep. If the product only works when everything is perfect, that's a finding.

Step 05

Writing the review

Reviews are written after the testing period is complete, not during it. This matters — early impressions are often wrong in both directions.

• Research context — what the science says
• What we tested — specific conditions and period
• What the data showed — concrete not vague
• Honest pros — specific, not generic
• Honest cons — at least one, always specific
• Who it's for — clear use case
• Who should skip it — equally important
• Verdict — direct recommendation

Step 06

Editorial review

Before publication every piece of content is reviewed against our editorial standards:

• No medical claims language
• All research citations linked and accurate
• At least one genuine con included
• Affiliate disclosure present
• Price and availability accurate
• Voice check — does this read like a person or a content brief?

Step 07

Publication and indexing

Published pages are submitted to Google Search Console. Internal links are added from relevant comparison and category pages. The page enters the quarterly review cycle from day one.

Step 08

Quarterly review

Every published page is reviewed every 90 days for:

• Pricing accuracy
• Product availability
• New model or competitor releases
• Affiliate link functionality
• Any new research relevant to the topic
• Reader feedback or corrections

Outdated information gets updated or the page gets a visible notice. We don't leave stale pages to rank.